The cell phone offers consolidated as one of the best and innovative channels to achieve customers. But all is not stated. There is still quite a distance to visit. Around the future of this particular media, has spoken along with Paul MarketingDirecto.com Pealba (Vodafone) and Oscar Santidrin (HTC) chat.
What developments can we expect in mobile marketing this season and then when it comes to expense?
Paul Pealba: evolve weight loss cell phone advertising actions will be viewing more and more spectacular listening to how we are carrying out increasingly spectacular actions. No doubt the actual formats will display along with increasing frequency and courier shipments resume video MMS, for example … Even though we’ll also see the majority of businesses in the world of applications to develop and implement actions positioning the “pocket” from the person.
Oscar Santidrin: mobile phones still develop with new applications, technologies and capabilities which are altering the way in which users interact with all of them. A clear example is that we have seen in the evolution of smartphones, an ideal companion for mobile workers, that now is also the companion to stay in touch along with family and friends all the time, for sharing photos, videos, music and more., and even to watch TV shows, movies, or play anytime, anyplace free online chat.
So manufacturers strive and invest in innovation to supply the user along with current smartphone that most closely fits your personal and professional life, which is what we tend to be demanding more and more. In fact, HTC manufacture our products inspire in people, with what they think, what they need, what they need. And that we created our equipment base to supply the users with interesting experiences.
In 2012 the news will be marked through the evolution from the different operating systems – leading to brand new and updates — through the boom of social networking sites – which have been situated as a tool of communication and use of content – because users more and more use smartphones to make use of all of them, mobile apps, that are developing more and more vacation, etc..
What it takes to determine that investment continue to grow and place Spain among the countries along with higher investment in cellular?
Paul Pealba: it is a few technologies and education / culture, ie, planners and agencies still largely unknown exactly what the phones can perform together with your users and so i think there is nevertheless much work of evangelization and testing within sector. I’d like that manufacturers have at least one cellular strategy, level of plug-in to wish to be which often make very tactical actions but without strategic backdrop …
First is to be within mobile internet (is this your landing page ready? Do you have congratulations the actual SEO and SEM telephone?). Do we desire to be along with native apps that users can perform more things? Then you need to be disclosed on the phone … have to do to find the person to search us and find all of us on the phone … something typically do in additional less in the cellular …
If you’re reading this and also you don’t have a solution as to the is the cellular strategy, I believe you’ve still got long way to visit … Looking for assist and let us recommend chat rooms online for adults.
And as mobile technologies, so what can we expect later on of mobile devices in the view?
Oscar Santidrin: this season will undoubtedly see stronger devices and easy to use, focusing on the latest edition of Android – Frozen treats Meal -, and other operating systems, with increased programs, with higher quality display resolution, with revolutionary technologies for example 3D, having a higher capability to make contact with anybody, anytime, anywhere, with simpler technologies to share experiences, more elegant, sophisticated and comfy … In a nutshell, devices designed based what users are demanding, as it is the customer who marks what is to come. As well as what we’ve been performing since our origins HTC: inspiration from the people to design devices that best suit the demands and requires of users.
Are Spanish customers or equipped enough to savor the latest technologies trends?
Oscar Santidrin: Spain is undoubtedly among the fastest growing Countries in europe exactly where cell phone sales powered primarily through the global boom being experienced by mobile phones and applications. It’s a sector that is being significantly affected by the crisis. Of the 20 zillion handsets bought from 2011 vacation, 9.8% were mobile phones that is, they represented nearly half of cell phone product sales in 2011 and will surpass sales of personal computers .
Paul Pealba: however that the technologies of mobile high-end smartphones outdistanced cellular technology more massive end smartphone. This is when we find the actual paradox that many smartphone users vacation, but few use or use under far away
OS: Additionally, Spain is the fifth European country where mobile phones tend to be replaced more often, representing 37% in 2011. (Source: http://www.itespresso.es/en-2011-la-venta-de-moviles-se-precipito-un-10-en-espana-60171.html)
What type of campaign want to see regularly vacation? Any specific instance?
Pealba Paul: I love all kinds of formats, however that those very large could be invasive but very memorable, the total amount between the dimension and intrusiveness is directly proportional. Really I love to see wealthy media formats, I believe an ideal stability would be to keep the banner ad size or format (defined by the actual MMA) up or down but remain fixed during person navigation (CATFISH), as not being invasive, guarantee and maintain presence user impact.
When it comes to more shocking to me such as rich media banner formats video to be loaded and occupies half the screen and click on them to open the entire video along with sound included … But can end up being very intrusive by what we try to put a very reduced frequency and only permit strategies related as trailers of films, product demos, etc. The truth is that just about all Internet banners are being replicated in the mobile globe (it seems only reasonable) as banner formats continues to determine more and more such as rich media formats for PC …
Coming to future formats?? You never know!